podcast-gtm SKILL.md skillA

podcast-gtm from leadmagic/gtm-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add leadmagic/gtm-skills/podcast-gtm@v1.0.0

Pins v1.0.0 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
leadmagic/gtm-skills
Path
skills/demand-gen/podcast-gtm/SKILL.md
Versions recorded
6
Latest version
v1.0.0, committed Oct 1, 2026
First version recorded
Jun 10, 2026
Size
7,816 bytes
Repository stars
76
License
MIT

Turns podcast guesting into a GTM channel: show targeting, booking pitches, interview prep, content repurposing, and pipeline attribution. Use when a founder or executive wants to get booked on podcasts or turn appearances into pipeline. Triggers on: "podcast GTM", "podcast appearances", "be a podcast guest", "podcast marketing", "book podcast appearances".

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Podcast GTM

## Overview

Podcast guesting is the highest-leverage GTM channel most founders ignore.
One 45-minute appearance → 10+ content derivatives, backlinks, social proof,
and direct pipeline from listeners who self-qualify by listening for 30+ minutes.
This skill covers booking strategy through pipeline conversion.

## Authoritative Foundations
- **Chris Walker — Demand creation and dark social** — Podcasts drive influence last-touch attribution can't see; track 'heard on podcast' in the CRM and judge the program over 90 days.
- **Rand Fishkin (SparkToro) — Audience research** — Pick shows your ICP actually listens to; audience overlap beats download counts.
- **Ahrefs — Podcast tour for links** — Each appearance earns a show-notes backlink and raw material for repurposed content.

## When to Use

- "Get on podcasts"
- "Podcast guesting strategy"
- "Book podcast appearances"
- "Podcast GTM play"

## Step-by-Step Process

### Phase 1: Target Show Selection

Prioritize podcasts by ICP overlap, not audience size:

- **Tier 1:** Shows your ICP listens to (even if audience is 500). The 500 right
  people > 50,000 random listeners.
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add leadmagic/gtm-skills/podcast-gtm@sha256:f5126a58a4398922

The line at the top of this page pins the label v1.0.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_ypw3rdaknbk32gle.svg)](https://markdownregistry.com/a/art_ypw3rdaknbk32gle)

4 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 6 versions of this file, between Jun 10, 2026 and Oct 1, 2026, about one every 23 days.

versioncommittedcommitsizeaudit
v1.0.0 latest2026-10-01 ca0d2ec 7,816 BA view · diff
v1.0.02026-09-02 a19750a 7,458 BA view · diff
v1.0.02026-07-07 f9e5b19 7,452 BA view · diff
v1.0.02026-06-10 e030e67 7,285 BA view · diff
v1.0.02026-06-10 17b6e1f 7,567 BA view · diff
v1.0.02026-06-10 9f00d65 7,568 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (7816 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

leadmagic/gtm-skills · 76 stars · license MIT · pushed 2026-10-14 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_ypw3rdaknbk32gle
GET https://markdownregistry.com/api/v1/resolve?ref=leadmagic/gtm-skills/podcast-gtm
GET https://markdownregistry.com/api/v1/blob/f5126a58a439892284e9394040d78d799d0b07da140bf6bdba3ec412d475e273

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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