retention SKILL.md skillA

retention from cbrock84/headcount is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add cbrock84/headcount/retention@git:20260916.e72e404

Pins git:20260916.e72e404 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
cbrock84/headcount
Path
plugins/revenue/skills/retention/SKILL.md
Versions recorded
3
Latest version
git:20260916.e72e404, committed Sep 16, 2026
First version recorded
Aug 28, 2026
Size
3,109 bytes
Repository stars
2,543
License
MIT

Diagnoses and reduces churn — cancellation flows, save offers, failed-payment recovery, at-risk detection, and the product and service causes underneath. Use this when churn is rising or unexplained, to design a cancellation or win-back flow, to recover involuntary churn, to identify at-risk accounts before they leave, or to decide whether a retention problem is a product problem.

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Retention

## Separate the two churns first

They have nothing in common but the outcome, and conflating them wastes effort:

- **Involuntary** — payment failed. Often a large share of total churn, entirely mechanical, and the
  cheapest thing to fix in the whole business.
- **Voluntary** — they chose to leave.

Fix involuntary first. Card retries on a sensible schedule, dunning emails that reach a human,
pre-expiry notification, and a grace period that does not immediately cut off access. This is
recoverable revenue sitting untouched in most companies.

## Diagnosing voluntary churn

Ask when the decision was actually made. It is almost never at cancellation — it is weeks earlier,
at a failed expectation, an unresolved support issue, or a champion leaving.

Segment churn by tenure, plan, acquisition channel, and activation status. Concentrations tell you
the cause:

- **Early churn** — activation problem, not retention. Fix onboarding.
- **Churn at renewal** — value not visible enough to justify the line item.
- **Churn after a specific event** — find the event: a price change, an outage, a redesign, a
  champion departure.
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add cbrock84/headcount/retention@sha256:98346e4cf23c00eb

The line at the top of this page pins the label git:20260916.e72e404, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_bkavwse2gyxege2x.svg)](https://markdownregistry.com/a/art_bkavwse2gyxege2x)

4 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 3 versions of this file, between Aug 28, 2026 and Sep 16, 2026, about one every 9 days.

versioncommittedcommitsizeaudit
git:20260916.e72e404 latest2026-09-16 e72e404 3,109 BA view · diff
git:20260829.24647762026-08-29 2464776 2,770 BA view · diff
git:20260828.f80dcb52026-08-28 f80dcb5 2,771 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (3109 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

cbrock84/headcount · 2,543 stars · license MIT · pushed 2026-10-18 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_bkavwse2gyxege2x
GET https://markdownregistry.com/api/v1/resolve?ref=cbrock84/headcount/retention
GET https://markdownregistry.com/api/v1/blob/98346e4cf23c00eb241ebd34dc7294ce67bcdd9746700b848fd29acaa518bc67

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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Every file in cbrock84/headcount

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