battlecard-builder SKILL.md skillA

battlecard-builder from leadmagic/gtm-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add leadmagic/gtm-skills/battlecard-builder@v1.1.0

Pins v1.1.0 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
leadmagic/gtm-skills
Path
skills/design/battlecard-builder/SKILL.md
Versions recorded
6
Latest version
v1.1.0, committed Oct 1, 2026
First version recorded
Jun 8, 2026
Size
7,787 bytes
Repository stars
76
License
MIT

Create competitive battlecards — FIA Framework (Fact → Impact → Act), Why We Win/Why We Lose, objection handling cards per competitor, pricing comparisons, and quick-dismiss summaries. Use when building competitive intelligence, preparing for competitive deals, or creating sales enablement materials. Triggers on: "battlecard", "competitive battlecard", "competitor comparison", "Why We Win", "objection handling card", "competitor intel", or any competitive enablement.

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Battlecard Builder

## Overview

A battlecard is a concise competitive document that gives reps exactly what to
say in competitive situations. Not a feature comparison table — a talk track
with proof points. The FIA Framework (Fact → Impact → Act) from Klue structures
every card so reps can use it during a live call, not just study it beforehand.

A rep should be able to glance at a battlecard for 10 seconds before or during
a call and know exactly what to say.

## When to Use

- "Build a battlecard against [competitor]"
- "Create competitive battlecards for our team"
- "Prepare for a deal where [competitor] is involved"
- "What do we say when a prospect mentions [competitor]?"
- "Build an objection handling card"
- "Create a quick-dismiss card for [competitor]"

## Authoritative Foundations

- **Klue FIA Framework** — Fact → Impact → Act. The industry standard for
  battlecard structure. Fact: the competitive insight. Impact: why it matters.
  Act: what the rep says or does.
- **Klue COMP-ACT Framework** — extended framework for deeper competitive intel.
- **Force Management Command of the Message** — Defensible Differentiators.
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add leadmagic/gtm-skills/battlecard-builder@sha256:54446f04a71c408a

The line at the top of this page pins the label v1.1.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_dvcaqfgdnxgfas2b.svg)](https://markdownregistry.com/a/art_dvcaqfgdnxgfas2b)

4 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 6 versions of this file, between Jun 8, 2026 and Oct 1, 2026, about one every 23 days.

versioncommittedcommitsizeaudit
v1.1.0 latest2026-10-01 ca0d2ec 7,787 BA view · diff
v1.1.02026-09-02 a19750a 7,794 BA view · diff
v1.1.02026-06-10 e030e67 7,788 BA view · diff
v1.1.02026-06-10 17b6e1f 7,790 BA view · diff
v1.1.02026-06-08 07ce0cd 7,791 BA view · diff
v1.1.02026-06-08 2fb2a99 7,772 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (7787 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

leadmagic/gtm-skills · 76 stars · license MIT · pushed 2026-10-14 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_dvcaqfgdnxgfas2b
GET https://markdownregistry.com/api/v1/resolve?ref=leadmagic/gtm-skills/battlecard-builder
GET https://markdownregistry.com/api/v1/blob/54446f04a71c408a515a53f25407bd950459c240dbe0c0e3ebdd204b83eb16ea

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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