referral-programs SKILL.md skillA

referral-programs from leadmagic/gtm-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add leadmagic/gtm-skills/referral-programs@v2.1.0

Pins v2.1.0 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
leadmagic/gtm-skills
Path
skills/growth/referral-programs/SKILL.md
Versions recorded
6
Latest version
v2.1.0, committed Oct 1, 2026
First version recorded
Jun 10, 2026
Size
14,370 bytes
Repository stars
76
License
MIT

Design customer and partner referral programs — 3-tier comp structure, double-sided incentive design, referral tracking, platform integration, viral mechanics, fraud prevention, and measuring referral revenue against published benchmarks. Use when building a referral program, designing referral incentives, or launching a customer referral engine. Triggers on: "referral program", "referral marketing", "customer referrals", "partner referrals", "double-sided rewards", "referral tracking".

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Referral Programs

## Overview

Nielsen research shows ~88% of people trust recommendations from someone
they know over any other channel. That trust advantage is the mechanism behind
referral programs — it cannot be bought with ad spend. The mistake teams make:
having no formal referral program and relying on customers to refer spontaneously.
Schmitt, Skiera & Van den Bulte's 2011 study in the *Journal of Marketing*
found referred customers had ~16% higher lifetime value, higher contribution
margin, AND higher retention than non-referred customers — but the effect was
not uniform. Referral programs are less effective at acquiring older or low-margin
customers, which means design matters: the right incentive targets the right
segment, or the economics invert. This skill builds referral programs with
correct incentive structure, fraud-proof mechanics, benchmark-anchored
measurement, and a concrete output reviewable before launch.

## When to Use

- "Build a referral program" or "design referral incentives"
- "Customer referral engine" or "referral marketing"
- "Double-sided rewards" or "referral mechanics"
- "Partner referrals" or "affiliate program"
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add leadmagic/gtm-skills/referral-programs@sha256:252f04de3188217e

The line at the top of this page pins the label v2.1.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_ghb5ju64k35k4xbq.svg)](https://markdownregistry.com/a/art_ghb5ju64k35k4xbq)

4 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 6 versions of this file, between Jun 10, 2026 and Oct 1, 2026, about one every 23 days.

versioncommittedcommitsizeaudit
v2.1.0 latest2026-10-01 ca0d2ec 14,370 BA view · diff
v2.1.02026-09-02 a19750a 14,404 BA view · diff
v2.1.02026-06-10 e030e67 14,398 BA view · diff
v2.1.02026-06-10 0173be3 14,400 BA view · diff
v2.1.02026-06-10 17b6e1f 14,382 BA view · diff
v2.1.02026-06-10 9f00d65 14,383 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (14370 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

leadmagic/gtm-skills · 76 stars · license MIT · pushed 2026-10-14 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_ghb5ju64k35k4xbq
GET https://markdownregistry.com/api/v1/resolve?ref=leadmagic/gtm-skills/referral-programs
GET https://markdownregistry.com/api/v1/blob/252f04de3188217eed50374c37a1c544d1409edf1864bfca86b2e43f7496e7d8

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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Every file in leadmagic/gtm-skills

Other files named referral-programs

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