Home / cbrock84 / headcount · plugins/revenue/skills/referral-programs/SKILL.md · GitHub

referral-programs skillA

referral-programs is agent-read markdown (skill) from cbrock84/headcount: Designs and improves referral, affiliate, and word-of-mouth programs — incentive structure, mechanics, timing, and fraud control. Use this to build a referral or affiliate program, diagnose one that is not producing, decide what incentive to offer, or judge whether referral is a realistic channel for a product..

Indexed from public GitHub and served as immutable, content-addressed versions. Install it pinned to an exact SHA-256 with the mdr CLI, and every file is verified against the hash recorded here before it reaches your agent. The deterministic audit below grades the latest version, and the same file always earns the same grade.

What the file says

# Referral programs

## Qualify the channel first

Referral programs amplify existing word of mouth. They do not create it.

If customers are not already recommending you unprompted, a program will not produce them — it will
produce incentive-motivated signups that churn. Check first: is anyone referring today, and what do
they say when they do?

## Incentive design

- **Two-sided beats one-sided** in most cases. It gives the referrer something to offer rather than
  something to gain, which removes the awkwardness that stops most referrals.
- **Match the reward to the product's value**, not to a round number. Account credit usually
  outperforms cash, and costs less.
- **Reward the outcome you want.** Paying on signup buys signups; paying on a retained, activated
  customer buys customers.
- **Cash rewards attract fraud**, and fraud scales faster than the program does. Budget for
  detection before launch, not after.

## Mechanics

The referral has to be effortless at the moment of enthusiasm, which means the ask must appear right
after a success moment — not in a settings page nobody visits.

- One-click share with pre-written text the referrer can edit.
…

Read the whole file at its exact version.

How to install

Latest version
mdr add cbrock84/headcount/referral-programs@git:20260916.e72e404
Exact content
mdr add cbrock84/headcount/referral-programs@sha256:19c35cd546cf7b15

Pin to a label to follow the author's releases, or to a sha256 to freeze the exact bytes forever. Either way the resolved hash is written to mdr.lock, and mdr install reproduces it on any machine.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_oorvhgu32frdeerh.svg)](https://markdownregistry.com/a/art_oorvhgu32frdeerh)

0 badge views in 30 days

Versions

versioncommittedcommitsizeaudit
git:20260916.e72e404 latest2026-09-16 e72e404 3,447 BA view · diff
git:20260901.aa453832026-09-01 aa45383 3,108 BA view · diff
git:20260828.f80dcb52026-08-28 f80dcb5 2,675 BA view

Audit of the latest version

A  17 of 17 checks passed. Deterministic, no model, same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (3447 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

cbrock84/headcount · 1,664 stars · license MIT · pushed 2026-09-17 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_oorvhgu32frdeerh
GET https://markdownregistry.com/api/v1/resolve?ref=cbrock84/headcount/referral-programs
GET https://markdownregistry.com/api/v1/blob/19c35cd546cf7b150bef9d2cc0ed11d9fc0dd30ba21e615cd96c5168d7899008

Your agent does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

More from cbrock84/headcount

chief-strategy-officer skill
cbrock84/headcount · plugins/corporate-strategy/skills/chief-strategy-officer/SKILL.md · Owns where the business plays and how it wins over a multi-year horizon — portfolio choices, corporate development…
git:20260903.cc4a2cd · audit A · 1,664 stars
market-entry skill
cbrock84/headcount · plugins/corporate-strategy/skills/market-entry/SKILL.md · Decides whether and how to enter a new market — sizing demand from the bottom up rather than from a market report…
git:20260901.3f04dfc · audit A · 1,664 stars
mergers-and-acquisitions skill
cbrock84/headcount · plugins/corporate-strategy/skills/mergers-and-acquisitions/SKILL.md · Runs corporate development — deal thesis, target screening, valuation framing, diligence, and integration planning. Use…
git:20260916.0e7cd01 · audit A · 1,664 stars
portfolio-strategy skill
cbrock84/headcount · plugins/corporate-strategy/skills/portfolio-strategy/SKILL.md · Decides where capital and attention go across business lines, products, and markets — what to fund, hold, harvest, or…
git:20260901.a52f5a7 · audit A · 1,664 stars
scenario-planning skill
cbrock84/headcount · plugins/corporate-strategy/skills/scenario-planning/SKILL.md · Plans under genuine uncertainty — building scenarios, identifying which assumptions are load-bearing, setting…
git:20260829.2464776 · audit A · 1,664 stars
strategic-alliances skill
cbrock84/headcount · plugins/corporate-strategy/skills/strategic-alliances/SKILL.md · Structures partnerships that change what the business can do — technology integrations, channel and reseller…
git:20260901.aa45383 · audit A · 1,664 stars
chief-customer-officer skill
cbrock84/headcount · plugins/customer-experience/skills/chief-customer-officer/SKILL.md · Owns the customer's experience after the sale — support, success, escalation, and the feedback loop back into product…
git:20260903.cc4a2cd · audit A · 1,664 stars
customer-onboarding-and-implementation skill
cbrock84/headcount · plugins/customer-experience/skills/customer-onboarding-and-implementation/SKILL.md · Takes a new customer from signature to working — setting a definition of live that both sides agreed before the…
git:20260901.9844f9d · audit A · 1,664 stars
customer-success-management skill
cbrock84/headcount · plugins/customer-experience/skills/customer-success-management/SKILL.md · Runs the ongoing relationship with accounts after the sale — segmenting coverage against account value, building a…
git:20260901.49e89d6 · audit A · 1,664 stars
escalation-management skill
cbrock84/headcount · plugins/customer-experience/skills/escalation-management/SKILL.md · Handles customer situations that have exceeded normal support — severity assessment, incident communication, executive…
git:20260901.aa45383 · audit A · 1,664 stars
self-service-and-knowledge skill
cbrock84/headcount · plugins/customer-experience/skills/self-service-and-knowledge/SKILL.md · Builds the help center, in-product guidance, and knowledge base that let customers resolve problems without contacting…
git:20260901.aa45383 · audit A · 1,664 stars
support-operations skill
cbrock84/headcount · plugins/customer-experience/skills/support-operations/SKILL.md · Designs and runs the support function — channels, queues, routing, staffing, service levels, quality, and the metrics…
git:20260901.0757404 · audit A · 1,664 stars

Every file in cbrock84/headcount

Other files named referral-programs

referral-programs skill
leadmagic/gtm-skills · skills/growth/referral-programs/SKILL.md · Design customer and partner referral programs — 3-tier comp structure, double-sided incentive design, referral…
v2.1.0 · audit A · 53 stars

Browse by kind, by grade A, or by owner.