paid-advertising SKILL.md skillA
paid-advertising from cbrock84/headcount is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add cbrock84/headcount/paid-advertising@git:20260916.e72e404Pins git:20260916.e72e404 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- cbrock84/headcount
- Path
plugins/demand-generation/skills/paid-advertising/SKILL.md- Versions recorded
- 3
- Latest version
- git:20260916.e72e404, committed Sep 16, 2026
- First version recorded
- Aug 28, 2026
- Size
- 4,186 bytes
- Repository stars
- 2,543
- License
- MIT
Plans, runs, and optimizes paid acquisition across search, social, and display — account structure, targeting, creative, bidding, budget, and the analysis that says whether to scale or stop. Use this to set up or restructure campaigns, write and iterate ad creative, diagnose rising costs or falling performance, decide budget allocation, or judge whether a channel is working.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Paid advertising Paid is the fastest way to buy a result and the fastest way to buy nothing. The difference is mostly discipline before launch. ## Before spending - **Know the ceiling.** Maximum acceptable acquisition cost, derived from margin and payback period, not from what feels affordable. - **Conversion tracking verified end to end**, with a test conversion confirmed in the platform. Optimizing against broken tracking teaches the algorithm the wrong thing, and that damage persists. - **The destination is ready.** Paid traffic to a page that does not convert is a donation. Fix the page first — it is cheaper. ## Structure Structure follows intent, since intent determines what a click is worth. - **Search** — separate by intent tier: brand, high-intent problem terms, category terms, broad research. Never one budget across all four; the broad terms will consume it. - **Social** — structure by audience, since creative fatigue and audience saturation are the two variables and you need to see them separately. - Enough volume per campaign to exit the learning phase. Over-segmentation starves every campaign of the data it needs. ## Naming conventions …
Read the whole file at its exact version.
How to install
mdr add cbrock84/headcount/paid-advertising@sha256:c0041efc4d04ccd8The line at the top of this page pins the label git:20260916.e72e404, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_qojyoe3n4lnub5yr)
5 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 3 versions of this file, between Aug 28, 2026 and Sep 16, 2026, about one every 9 days.
| version | committed | commit | size | audit | |
|---|---|---|---|---|---|
| git:20260916.e72e404 latest | 2026-09-16 | e72e404 | 4,186 B | A | view · diff |
| git:20260901.49e89d6 | 2026-09-01 | 49e89d6 | 3,847 B | A | view · diff |
| git:20260828.f80dcb5 | 2026-08-28 | f80dcb5 | 3,228 B | A | view |
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (4186 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
cbrock84/headcount · 2,543 stars · license MIT · pushed 2026-10-18 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_qojyoe3n4lnub5yr GET https://markdownregistry.com/api/v1/resolve?ref=cbrock84/headcount/paid-advertising GET https://markdownregistry.com/api/v1/blob/c0041efc4d04ccd853d73d9d0f3538cff48622ce27adb639d936b1f7c7ef2cd6
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.
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