paid-advertising SKILL.md skillA

paid-advertising from leadmagic/gtm-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add leadmagic/gtm-skills/paid-advertising@v1.0.0

Pins v1.0.0 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
leadmagic/gtm-skills
Path
skills/analytics/paid-advertising/SKILL.md
Versions recorded
6
Latest version
v1.0.0, committed Oct 1, 2026
First version recorded
Jun 8, 2026
Size
8,222 bytes
Repository stars
76
License
MIT

Build and manage paid advertising campaigns across B2B platforms — LinkedIn Ads, Google Ads, Meta (Facebook/Instagram) Ads, TikTok Ads, and programmatic. Use when launching paid campaigns, allocating ad budget, selecting platforms, or optimizing paid acquisition. Triggers on: "paid ads", "LinkedIn ads", "Google Ads", "Meta ads", "Facebook ads", "TikTok ads", "advertising", "paid acquisition", "ad budget", "ad campaign", or any request about paid marketing.

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Paid Advertising

## Overview

Paid advertising is a dial, not a switch. Start small, measure everything,
double down on what works. B2B advertising is fundamentally different from
B2C — smaller audiences, higher CPCs, longer conversion cycles. Platform
selection matters more than budget size.

This skill covers platform selection, budget allocation, campaign structure,
and measurement across the four major B2B ad platforms plus programmatic.

## Authoritative Foundations
- **Meta Advantage+ campaigns** — Use broad targeting with diversified creative, and feed server-side conversions so the algorithm optimizes on real outcomes.
- **Google Ads — Performance Max** — Set conversion goals and audience signals, and exclude brand terms so PMax doesn't claim demand you already own.
- **LinkedIn Campaign Manager** — Target by company, job function, and seniority; respect minimum audience sizes and use Lead Gen Forms for low-friction capture.

## When to Use

- "Launch paid ads"
- "Which ad platform should I use?"
- "Set up LinkedIn Ads"
- "Allocate ad budget"
- "Optimize Google Ads for B2B"
- "Run Meta ads for SaaS"
- "Measure ad ROI"

## Step-by-Step Process
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add leadmagic/gtm-skills/paid-advertising@sha256:bf069b7371421ca4

The line at the top of this page pins the label v1.0.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_ue3etotigufj6xxe.svg)](https://markdownregistry.com/a/art_ue3etotigufj6xxe)

4 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 6 versions of this file, between Jun 8, 2026 and Oct 1, 2026, about one every 23 days.

versioncommittedcommitsizeaudit
v1.0.0 latest2026-10-01 ca0d2ec 8,222 BA view · diff
v1.0.02026-09-02 a19750a 8,071 BA view · diff
v1.0.02026-06-10 e030e67 8,065 BA view · diff
v1.0.02026-06-10 17b6e1f 8,261 BA view · diff
v1.0.02026-06-08 07ce0cd 8,262 BA view · diff
v1.0.02026-06-08 2fb2a99 8,088 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (8222 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

leadmagic/gtm-skills · 76 stars · license MIT · pushed 2026-10-14 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_ue3etotigufj6xxe
GET https://markdownregistry.com/api/v1/resolve?ref=leadmagic/gtm-skills/paid-advertising
GET https://markdownregistry.com/api/v1/blob/bf069b7371421ca443fe1041d9506fae5b46b29233045b385228641c25d624ca

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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