win-loss-analysis SKILL.md skillA
win-loss-analysis from leadmagic/gtm-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add leadmagic/gtm-skills/win-loss-analysis@v1.0.0Pins v1.0.0 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- leadmagic/gtm-skills
- Path
skills/product-marketing/win-loss-analysis/SKILL.md- Versions recorded
- 2
- Latest version
- v1.0.0, committed Oct 1, 2026
- First version recorded
- Sep 2, 2026
- Size
- 6,659 bytes
- Repository stars
- 76
- License
- MIT
Build a neutral B2B win-loss program that interviews recent buyers, codes decision drivers and sentiment, separates buyer evidence from CRM opinion, and produces a recurring insight report plus owned GTM actions. Use when a team needs to understand why deals are won, lost, stalled, or displaced by competitors.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Win-Loss Analysis ## Overview Turn buyer decisions into a repeatable learning system. This skill avoids treating seller-entered loss reasons as buyer truth. It combines recent, neutral interviews with structured CRM data, codes both positive and negative evidence, and routes patterns into named artifacts and owners. ## When to Use - Win rate, competitive losses, or no-decision outcomes are poorly understood. - CRM loss reasons are incomplete, inconsistent, or chosen for convenience. - Product, marketing, and sales disagree about why buyers decide. - A team needs a recurring win/loss program or an executive insight readout. - Positioning, roadmap, enablement, or process changes need buyer evidence. ## Authoritative Foundations - **Clozd — buyer-led win/loss research.** Interview recent buyers with a neutral guide, code decision drivers and sentiment, aggregate patterns, and turn findings into cross-functional action. Treat one or two interviews as signals, not a segment conclusion. - **Product Marketing Alliance — product marketing framework.** Win/loss analysis connects customer and market insight to positioning, enablement, adoption, and roadmap decisions. …
Read the whole file at its exact version.
How to install
mdr add leadmagic/gtm-skills/win-loss-analysis@sha256:be6da18129e43d8aThe line at the top of this page pins the label v1.0.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_rfwoaa4fomjasvhb)
4 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 2 versions of this file, between Sep 2, 2026 and Oct 1, 2026, about one every 29 days.
| version | committed | commit | size | audit | |
|---|---|---|---|---|---|
| v1.0.0 latest | 2026-10-01 | ca0d2ec | 6,659 B | A | view · diff |
| v1.0.0 | 2026-09-02 | 130b433 | 6,666 B | A | view |
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (6659 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
leadmagic/gtm-skills · 76 stars · license MIT · pushed 2026-10-14 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_rfwoaa4fomjasvhb GET https://markdownregistry.com/api/v1/resolve?ref=leadmagic/gtm-skills/win-loss-analysis GET https://markdownregistry.com/api/v1/blob/be6da18129e43d8a5b1aa99d28a2301a5fa9efb6e82f6005f9fdc7a96a8e1410
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.
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