referral-program is agent-read markdown (skill) from varunk130/ai-gtm-skill-library: Referral program design - referrer / referee incentive structure, viral mechanics, fraud and abuse controls, attribution, and channel placement. Use when: referral program, refer a friend, viral loop design, K-factor, advocacy referrals, partner referrals, customer referral incentives, referral attribution, viral coefficient..
Indexed from public GitHub and served as immutable, content-addressed versions. Install it pinned to an exact SHA-256 with the mdr CLI, and every file is verified against the hash recorded here before it reaches your agent. The deterministic audit below grades the latest version, and the same file always earns the same grade.
What the file says
# Referral Program (RIPPLE Framework)
Design a referral program with a real viral mechanic - not a "refer a friend" button buried in settings. RIPPLE forces explicit design of who refers, why they refer, what the receiver gets, where the program lives, and how it's measured against a viral coefficient.
## Core Principle
**Referral programs fail because they optimize for the *sender's* reward and ignore the *receiver's* trust.** A high-K loop requires both. RIPPLE designs both sides of the exchange and instruments the loop end-to-end.
## The RIPPLE Framework
| Letter | Stage | The Question |
|--------|-------|--------------|
| **R** | Reward Architecture | What does the referrer get, what does the referee get, and when? |
| **I** | Invite Mechanic | How is the invite sent, and how low-friction is the share? |
| **P** | Placement | Where in the product / journey does the ask appear? |
| **P** | Proof | What social proof and trust signals accompany the invite? |
| **L** | Loop Math | What's the viral coefficient target, and which lever moves it? |
| **E** | Evaluate & Defend | How is fraud, cannibalization, and incremental lift measured? |
## Reward Architecture
…
Pin to a label to follow the author's releases, or to a sha256 to freeze the exact bytes forever. Either way the resolved hash is written to mdr.lock, and mdr install reproduces it on any machine.
GET https://markdownregistry.com/api/v1/artifacts/art_rmrqs73yu3wwywhi
GET https://markdownregistry.com/api/v1/resolve?ref=varunk130/ai-gtm-skill-library/referral-program
GET https://markdownregistry.com/api/v1/blob/d11850208da693cf348b042949e86c34dad06ea1297ece7838a6dee983068b26
Your agent does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
varunk130/ai-gtm-skill-library · gtm-skills/budget-allocator/SKILL.md · Launch budget optimization using portfolio theory and scenario analysis with experimentation reserves. Use when: budget…
varunk130/ai-gtm-skill-library · gtm-skills/citation-radar/SKILL.md · Audits how likely AI answer engines (ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews) are to cite your pages…
varunk130/ai-gtm-skill-library · gtm-skills/community-catalyst/SKILL.md · Product-led growth and community strategy engine that designs viral loops, self-serve onboarding funnels, and user…
varunk130/ai-gtm-skill-library · gtm-skills/competitive-battlecard/SKILL.md · On-demand sales battlecards for live competitive deals - positioning matrix, top objections with responses, trap…
varunk130/ai-gtm-skill-library · gtm-skills/competitive-exec-brief/SKILL.md · Creates an executive-ready competitive analysis brief with a 1-slide PPTX summary for leadership presentations. Use…
varunk130/ai-gtm-skill-library · gtm-skills/context-anchor/SKILL.md · Interviews the team once and writes a single GTM_CONTEXT.md (ICP, positioning, voice, proof, competitors) that every…
varunk130/ai-gtm-skill-library · gtm-skills/deal-xray/SKILL.md · Stress-tests a live opportunity by separating what the buyer has proven from what the rep believes, then scores deal…
varunk130/ai-gtm-skill-library · gtm-skills/demand-engine/SKILL.md · Multi-channel demand generation strategy builder that designs the full pipeline from awareness to hand-raise with…
varunk130/ai-gtm-skill-library · gtm-skills/enablement-forge/SKILL.md · Sales and marketing enablement asset creation system that generates structured materials from pitch decks to objection…
varunk130/ai-gtm-skill-library · gtm-skills/flywheel-sync/SKILL.md · Meta-skill that audits health of the entire product launch engine, identifies broken links between phases, and…
eronred/aso-skills · skills/referral-program/SKILL.md · When the user wants to design, launch, or optimize an in-app referral / invite / share-to-earn program — including…
leoyeai/openclaw-marketing-skills · skills/referral-program/SKILL.md · When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy…
kostja94/marketing-skills · skills/channels/partnerships/referral-program/SKILL.md · When the user wants to plan, implement, or optimize referral program strategy. Also use when the user mentions…
openclaudia/openclaudia-skills · skills/referral-program/SKILL.md · Design referral programs and viral growth loops. Use when asked to create referral systems, viral mechanics…
aitytech/agentkits-marketing · skills/referral-program/SKILL.md · When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy…
davidpc007/openclaw-marketing-skills · skills/referral-program/SKILL.md · When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy…
