churn-prevention SKILL.md skillA

churn-prevention from leadmagic/gtm-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add leadmagic/gtm-skills/churn-prevention@v1.1.0

Pins v1.1.0 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
leadmagic/gtm-skills
Path
skills/growth/churn-prevention/SKILL.md
Versions recorded
6
Latest version
v1.1.0, committed Oct 1, 2026
First version recorded
Jun 10, 2026
Size
6,895 bytes
Repository stars
76
License
MIT

Build churn prevention systems — early warning signal detection, customer health scoring, re-engagement campaigns, risk tier routing, and champion departure monitoring. Use when reducing churn, building retention systems, detecting at-risk customers, or designing proactive customer success workflows. Triggers on: "churn prevention", "reduce churn", "at-risk customers", "health score", "customer retention", "churn prediction", "save customers", "re-engagement", or any request about keeping…

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Churn Prevention

## Overview

Churn is rarely sudden. Usage drops, NPS declines, support tickets spike,
champions leave — signals appear weeks before cancellation. The gap between
signal and action is the gap between a saved customer and a lost one.

This skill builds an early warning detection system: health scoring with leading
indicators (not lagging ones), re-engagement playbooks per risk tier, and
automated workflows that trigger intervention before the customer decides to
leave. Draws from Lincoln Murphy's Success Gap framework and Gainsight's
customer health methodology.

## When to Use

- "Set up churn prevention"
- "Build a customer health score"
- "Detect at-risk customers"
- "Reduce our churn rate"
- "Create re-engagement campaigns"
- "Monitor customer health automatically"

## Authoritative Foundations

- **Lincoln Murphy** — Success Gap. Some customers use your product correctly
  and still fail. The gap between usage and outcome is where churn hides. Active
  users who aren't achieving their Desired Outcome are at higher risk than
  inactive users.
- **Gainsight CS Index** — 400+ companies benchmarked. Leading indicators
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add leadmagic/gtm-skills/churn-prevention@sha256:5035855973000de1

The line at the top of this page pins the label v1.1.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_hvnvvyf7ctd4wagi.svg)](https://markdownregistry.com/a/art_hvnvvyf7ctd4wagi)

3 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 6 versions of this file, between Jun 10, 2026 and Oct 1, 2026, about one every 23 days.

versioncommittedcommitsizeaudit
v1.1.0 latest2026-10-01 ca0d2ec 6,895 BA view · diff
v1.1.02026-09-02 a19750a 6,929 BA view · diff
v1.1.02026-06-10 e030e67 6,923 BA view · diff
v1.1.02026-06-10 0173be3 6,924 BA view · diff
v1.1.02026-06-10 17b6e1f 6,906 BA view · diff
v1.1.02026-06-10 9f00d65 6,907 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (6895 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

leadmagic/gtm-skills · 76 stars · license MIT · pushed 2026-10-14 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_hvnvvyf7ctd4wagi
GET https://markdownregistry.com/api/v1/resolve?ref=leadmagic/gtm-skills/churn-prevention
GET https://markdownregistry.com/api/v1/blob/5035855973000de15d5bf9839ddacd8ac19db2ed5f178fedff590c4ecf84cbee

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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