copywriting SKILL.md skillA
copywriting from leadmagic/gtm-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add leadmagic/gtm-skills/copywriting@v1.0.0Pins v1.0.0 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- leadmagic/gtm-skills
- Path
skills/creative/copywriting/SKILL.md- Versions recorded
- 6
- Latest version
- v1.0.0, committed Oct 1, 2026
- First version recorded
- Jun 7, 2026
- Size
- 6,403 bytes
- Repository stars
- 76
- License
- MIT
Write marketing copy that converts — landing pages, ads, emails, social, headlines, and brand voice. Use when writing any marketing or sales copy beyond cold email. Triggers on: "copywriting", "write copy", "headline", "landing page copy", "ad copy", "marketing copy", "brand voice", "tagline", or any request to write persuasive marketing text.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Copywriting ## Overview Copywriting is salesmanship in print. Every word either moves the reader toward action or gives them a reason to leave. This skill covers conversion copywriting: headlines that stop the scroll, body copy that builds desire, and CTAs that convert. Draws from the best practitioners in the field. ## When to Use - "Write landing page copy" - "Create ad headlines" - "Write email marketing copy" - "Craft a tagline" - "Improve our messaging" - "Write social media captions" - "Rewrite this to convert better" ## Authoritative Foundations - **Joanna Wiebe (Copyhackers)** — conversion copywriting. Start with the prospect's problem, not your product. "What's in it for me?" answered in the first 3 seconds. - **Eugene Schwartz** — 5 awareness levels: Unaware, Problem-Aware, Solution-Aware, Product-Aware, Most Aware. Match copy to awareness. - **Robert Cialdini** — 7 persuasion principles: reciprocity, commitment, social proof, authority, liking, scarcity, unity. - **Neville Medhora (Kopywriting Kourse)** — practical frameworks. AIDA, PAS, features-to-benefits transformation. ## Step-by-Step Process ### Phase 1: Intake …
Read the whole file at its exact version.
How to install
mdr add leadmagic/gtm-skills/copywriting@sha256:90ad3ca98c35193bThe line at the top of this page pins the label v1.0.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_usra6qec2cbrqqhd)
4 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 6 versions of this file, between Jun 7, 2026 and Oct 1, 2026, about one every 23 days.
| version | committed | commit | size | audit | |
|---|---|---|---|---|---|
| v1.0.0 latest | 2026-10-01 | ca0d2ec | 6,403 B | A | view · diff |
| v1.0.0 | 2026-09-02 | a19750a | 6,410 B | A | view · diff |
| v1.0.0 | 2026-06-10 | e030e67 | 6,404 B | A | view · diff |
| v1.0.0 | 2026-06-10 | 17b6e1f | 6,406 B | A | view · diff |
| v1.0.0 | 2026-06-08 | 2fb2a99 | 6,407 B | A | view · diff |
| v1.0.0 | 2026-06-07 | 325985f | 3,980 B | A | view |
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (6403 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
leadmagic/gtm-skills · 76 stars · license MIT · pushed 2026-10-14 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_usra6qec2cbrqqhd GET https://markdownregistry.com/api/v1/resolve?ref=leadmagic/gtm-skills/copywriting GET https://markdownregistry.com/api/v1/blob/90ad3ca98c35193b4f334dd24584e90c0459c5fd00b3a9673742c0ab197d1b76
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.
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